Comments on: Lessons in PR (Why I chose not to court Techcrunch)

By: David Baker

David Baker — Tue, 05 Aug 2008 22:47:08 +0000

I liked your post and thought you might like this about the Techcrunch syndrome: http://tinyurl.com/6p24ab

By: My daily readings 06/11/2008 « Strange Kite

My daily readings 06/11/2008 « Strange Kite — Wed, 11 Jun 2008 11:31:14 +0000

[...] Industry Interactive Inc. » Blog Archive » Lessons in PR (Why I chose not to court Techcrunch) [...]

By: J Lane

J Lane — Wed, 11 Jun 2008 02:29:54 +0000

That’s partially true, but most products won’t go out their and broadcast their existence. You’ve got to actively spread the word. Then, if people are happy, they’ll continue telling the tale.

The second part to this post, I guess, is “would Mailmanagr have handled the Techcrunch load?” It’s not really my area of expertise, so I can’t say for sure. So far, I haven’t noticed any problems, but I haven’t had 10,000 users hit it at the same time.

By: Tyler W.

Tyler W. — Tue, 10 Jun 2008 23:06:19 +0000

If your product is good enough then it will speak for itself. In many cases it is indeed the right professional path to avoid and ignore techcrunch solicitation for information.

By: J Lane

J Lane — Tue, 10 Jun 2008 23:00:16 +0000

Payment is a big thorn in my side.

Because I’m not going to charge a bunch, I can’t really justify the expense of Authorize.net or any of the big players. I’ve used 2checkout.com on a few projects before, and they’re okay, I may go that route again (they’ll handle the AMEX intricacies).

I found out about alertpay.com, which is also a Canadian company (based out of Quebec), but after looking more closely at them, they require your customers to create an Alertpay account before paying. It’s not a big deal really, as people will have to enter things like their address before they can pay with a credit card anyhow. With recurring payments, Alertpay will handle all of that sensitive information so I don’t need to worry about it. My only hang-up there is that they’ll then receive an e-mail welcoming them to Alertpay… which is a poor in the user experience department.

So, the short answer is: I don’t know yet. Right now, I guess I’m leaning toward 2checkout again.

I’m definitely planning on checking out Doorbell. I’m originally from Calgary, and lived in Lethbridge for a number of years, so Alberta is “my roots”.

By: Peter Urban

Peter Urban — Tue, 10 Jun 2008 22:29:37 +0000

Thanks for that very insightful post. How do you plan to go about integrating payment - especially with being a Canadian company / resident. Which payment provider to you choose and how do you deal with AMEX that only allows to charge in US$ if your business is in the US… ?

I’d also love to see you become a beta tester for Doorbell and SmibsNet. Cheers to Vancouver.